Redefining Sustainability: The Value, The Strategy & The ιmpact

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Katerina Vlassopoulou, Impact Hub, Καραϊσκάκη 28, Αθήνα 105 54, email: k.k.vlassopoulou@gmail.com, +30 694 5064 093,

Pictures under the licence of Pixabay.com

 The conversation around sustainability is too often framed by fear—fear of failure, cost, and organizational risk. And understandably so: sustainability, whether in research, practice, or policy, is a dynamic and ever-evolving field.

Still, leading universities and research centers agree on one thing: the economic model of the future is sustainability. Once embedded, it becomes a driver of growth, progress, and market leadership.

Sustainable management—grounded in the rational use of resources—fuels development, builds trust, and strengthens resilience in an unstable environment shaped by the climate crisis.

Sustainability is not a luxury, nor a threat. It is a strategic opportunity.

With interdisciplinary thinking, project management expertise, ESG knowledge, and climate communication skills, we can transform uncertainty into a compass for change.

And the “how” is clear: by drawing on the latest data and strategies from leading universities and labs, we can create value, visibility, and lasting trust with our audiences.

Because in the end, sustainability isn’t just about adapting to the future—it’s about leading it.

Dare to Ask, Dare to Innovate: From “Know Thyself” to Trusting Teams

Inspired by the lecture of Jules Goddard, London Business School.

What does it mean to know yourself, and why does it matter in our daily lives? Long ago, thinkers like Socrates and Aristotle asked these questions, reminding us that who we become depends on the choices we make each day.

When a moment calls for courage, do we stand firm or step back? When someone needs kindness, do we offer a hand or walk away? By asking ourselves these simple questions—“Am I being honest? Am I being brave? Am I showing respect?”

—we learn to build habits that shape us into better people. And if we wonder where to find guidance, why not look to those who faced hardship yet still achieved great things? By watching and imitating real heroes—people who started with little and still made a difference—we find clear examples to follow (Exemplars, in Ancient Greek philosophy).

Is our workplace a place where rules and paperwork crush creativity, or can it be something more? In many companies today, strict procedures and endless reports make people feel like cogs in a machine. But consider Max Perutz, a Nobel Prize-winning scientist whose lab operated on trust and respect. Why did he spend most of his time working shoulder-to-shoulder with his team instead of hiding in an ivory tower? Why did he insist that everyone—junior technician or senior researcher—deserved the same respect? By asking these questions, we see a simple truth: when people are trusted, supported, and treated with kindness, new ideas flourish naturally. So ask yourself and your organization: “Are we giving people freedom to be creative? Are we cutting down on needless rules? Are we treating everyone with respect?”

If the answer is no, then perhaps it’s time to change course, just as Perutz did, and let people shine.